A beard will make you look more masculine if you have a weak jawline or baby face. When you have a more prominent jawline, you’ll look more attractive to women. As long as you keep your beard well-groomed, by brushing, combing and using beard oil, you’ll maintain the rough look that women love. Studies show women find men with beards to be more masculine than clean-shaven men. People, in general, perceive a man with facial hair to be more dominant and mature than a man without a beard or mustache.